Students at partnering universities will spend a semester developing high-tech solutions to real state government challenges.
The Virginia Department of Health’s Healthy Neighborhoods Datathon 2015 project seeks to increase healthcare access for citizens by using targeted social media to optimize awareness and utilization of local health opportunities. Our team uses an existing social media platform (Nextdoor) to promote health events with interest to specific neighborhoods, rather than blanketing an entire city. For example, neighborhood blocks with young families will receive announcements about school vaccination clinics available within walking distance. City blocks with elderly populations will receive reminders about a mobile health care van providing hypertension checkups scheduled nearby. Citizens will only get information about events that are close to where they live or work and that have relevance to their anticipated health needs.
Our customized application automatically matches and ranks calendar events by topic, location, and intended audience. The app generates the content we publish through our new Healthy Neighborhoods communication channels. Platform users can select the types of messages they want from the individual channels that we publish. Internal website analytics track whether targeted messages about neighborhood-specific health events create better citizen interest versus generalized region-wide health event promotions.
The basic concept behind our application is that a potential business owner will come to our site and tell us a little bit about the profile of their potential business and we will tell them a lot about why Virginia Is For Business by 1) providing specific data and statistics to back that up, 2) highlighting stand out businesses with similar profiles that prove Virginia Is For Business and 3)by identifying useful resources that will support them in their new endeavor.
Our application is supported by a dozen data sets sourced from the following agencies Labor Market Information, Commonwealth Data point and ABC.